JapanKobayashi Pharmaceutical’s red yeast rice health food from a century-old store caused consumers to become ill and even caused five deaths.However, the “Little White Rabbit Warming Pack” launched by Kobayashi Pharmaceutical, “Kobayashi Products such as “Antipyretic Patch” and “Chuanghuoning” Liquid Bandage Cream are actually quite popular in Taiwan.go sightseeingThis is a must-buy item for travelers visiting Japan when visiting drugstores.
Asahi Shimbun reported on the 28th that although the company name of Kobayashi Pharmaceuticals is “pharmaceutical”, it does not manufacture therapeutic drugs that require prescriptions. Instead, its main products are commercially available medicines sold in drugstores and home products, and they are also used to treat fever. It is famous for products such as antipyretic patches and dental floss sticks that are applied to the forehead to reduce body temperature.
Looking at Kobayashi Pharmaceutical’s domestic trade sales as of December 2022, scented deodorants had the largest share at 27.1%, followed by pharmaceuticals at 24.2% and oral health products at 12.4%.
The predecessor of Kobayashi Pharmaceutical is “Kobayashi Pharmacy Co., Ltd.”, which was born in 1919. It was originally engaged in wholesale of drugs. In the 1960s and 1970s, it successfully launched toilet cleaning tablets “Purplet”, room deodorant fragrance. “Purplelet” and pain relievers. With products like “Amolex”, the company has transformed into a manufacturer that develops a variety of products in-house, from pharmaceuticals to household products.
Akihiro Kobayashi, president of Kobayashi Pharmaceutical, said in a previous interview with Asahi Shimbun that they were originally a pharmaceutical wholesaler, but they were unable to create any products that could compete with business partners. “However, if we successfully acquire customers in a niche market with low-cost competition, if you have a group, you can have a higher market share and less competition.”
Kobayashi Akihiro also said, “All employees, including me, must come up with an idea for a new product every month. Based on the approximately 3,000 ideas we collected, commercialization proposals are decided at monthly ideation meetings. Is.”
Since the 2000s, Kobayashi Pharmaceutical has also been known as a company that actively engages in mergers and acquisitions. In 2001, “Tung Ash Chemical”, which manufactures and sells heating packs, was made a subsidiary and later merged and absorbed, becoming one of its core businesses; “The product of “Tonghui Chemical” is very familiar to Taiwanese people and is known as the “Little White Rabbit Warm Pack” which is a best-seller in Japan. It also recently added foreign companies to its portfolio This includes making the US supplement and over-the-counter drug maker a full subsidiary in October 2023.
Kobayashi Pharmaceutical’s products are popular as “miracle drugs” in China and other countries, the report said. By the late 2010s, tourists could be seen purchasing products such as “fever reducing patches” in drugstores, especially in urban areas. To deal with these situations, Kobayashi Pharmaceutical is also strengthening local sales. In 2018, it also acquired a mainland Chinese pharmaceutical company and established a “master company” to handle local sales.
With several acquisitions, Kobayashi Pharmaceutical’s performance has improved. Revenue has increased for the 26th consecutive period to 121.5 billion yen in the fiscal year ending March 2013. The “red yeast cholesterol granules” that have caused many health problems this time are reported to have sales of about 600 million yen in the fiscal year ending in December 2023.
taiwan(tagstotranslate)tourismtravel