A virtual model in the image of Liu Qiangdong, founder and chairman of JD.comAyeThe character “Purchasing and Marketing Dong Ge” made his first live broadcast on the evening of the 16th. He introduced a variety of home appliances in one breath, and the number of views exceeded 20 million in the last hour. Some comments stated that the AI ”Dong Ge” has an authentic accent and “with so many little tricks, he must be a real person.” However, many netizens believe that “Dong Ge’s copycat version still lacks some emotion.” ,
Jimu News reported that at 6:18 pm on the 16th, the “Purchasing and Sales Dong” AI virtual human created by JD.com Yun Yanxi started its live broadcast, and appeared on JD.com’s home appliances and home furnishings and Also appeared in JD.com. .com Supermarket purchases and markets live broadcast rooms.
During the live broadcast, “Purchasing and Marketing Dong Ge” talked and laughed openly, talked about his experience in sports and cooking, and also talked endlessly about the big-screen TV, which broadcasts the goods live. and had a healthy combination of three meals a day. Many netizens were surprised that “Purchasing and Marketing Dong Ge” restored Dong Ge’s expression, posture, gestures and rhythm almost 100%.
According to reports, the AI virtual human “Purchasing and Marketing Dongye” was created by JD.com Yun Yanxi. The larger model will focus on capturing and representing Dong Gae’s habitual expressions and movements, such as occasionally rubbing his fingers while speaking, making large hand movements when emphasizing something, and nodding his head from time to time. You may also find that he speaks faster and pronounces words more slowly. He pronounces some words in “time” and pronounces “bus” with a heavy nasal sound to boost everyone’s morale.
It is understood that it is not easy for the AI virtual human “Purchasing and Marketing Dong” to speak “Suqian Mandarin” well and learn its pronunciation habits.
The paper reports that according to JD Supermarket’s disclosure, the purchasing and marketing of Dongge AI virtual person was broadcast for 30 minutes, and the number of viewers in the live broadcast room exceeded 10 million in just 40 minutes Broadcast room 13 The number of viewers has reached the highest peak since then, making the first live broadcast of JD Supermarket’s purchasing and marketing live broadcast room, the number of views in the last hour has exceeded 20 million; The length of stay of users during the live broadcast period has reached 5.6 times the daily average. Within 40 minutes, the total order volume in the live broadcast room exceeded 100,000.
During the live broadcast, the products bought and sold by Donghe AI virtual humans included Hisense air conditioners, Skyworth TV, blueberries, milk, corn and other daily necessities.
Although the “Buying and Selling Dong Ge” AI virtual human imitates Liu Qiangdong’s habits in terms of appearance, demeanor and tone, many netizens still commented that it was too harsh. Many netizens called JD.com and asked Liu Qiangdong himself to “broadcast. The copycat version of “Brother Dong” still lacks some emotions.”
China