Qatar World CupsoccerThe competition will begin on the 20th of next month, and the busiest location at the moment should be Yiwu, Zhejiang, the “Capital of Small Goods” thousands of miles away. From flags, soccer balls, to jerseys and souvenirs, “Made in Yiwu” accounts for nearly 70% of the peripheral goods market share at this World Cup.
To catch up with deliveries, Yiwu has opened a special shipping line for the World Cup, according to Hong Kong media reports. Goods depart from ningbo and shanghai and go directly to Qatar and other places in the fastest 20 days.EpidemicMore than two years after the outbreak, the number of foreign traders coming to Yiwu to see goods has greatly reduced, making it difficult to do business. Local industry said this wave of business opportunities for the World Cup has boosted their overall order volume by 50 to 70% compared to the same period last year.
The World Cup in Qatar is still more than a month away, but for Yiwu traders, the peak period of going to work is coming to an end. Aokai Sports Goods, operated by Wu Xiaoming in the Third District of Yiwu International Trade City, is mainly engaged in football products, and has sold a maximum of 1.5 million footballs a year. This time in Qatar World Cup, he got official authorization.
Wu Xiaoming said the third quarter was originally a low season for exports of small items, but exports of World Cup-related products turned into a peak season. “Compared to the same period last year, our orders increased by 70%.” Chen Jianchun, which specializes in peripheral products such as World Cup commemorative trophies, medals and key-chains, also said that last summer, their order volume also increased by about 50%.
From flags to horns and whistles, from footballs to jerseys and scarves, to Hercules Cup decorations and pillows, “Made in Yiwu” is estimated by the Yiwu Sporting Goods Association as the top 32 in the Qatar World Cup, Xinhua quoted the Yiwu Sporting Goods Association as saying. Almost the entire World Cup region accounts for 70% of the commodity market share.
Many Yiwu manufacturers have previously increased their manpower and normally worked overtime. Jiang Jialun, director of Yiwu Toys Production Company, said that their production line used to have four people, but now it has increased to six, and the working hours have also increased from 10 hours to 13 hours.
Yiwu goods are shipped from Ningbo to Middle East in about one month. In mid-September, Yiwu opened a special shipping line for the World Cup, in order to rapidly deliver related products to fans around the world, and it only takes 20 days to ship to the host country, Middle East Qatar. .
According to the report, some football powers have increased purchases of Yiwu sporting goods this year, driven by the impact of the World Cup. According to China Customs data, in the first eight months of this year, Yiwu exported 3.82 billion yuan of sporting goods and 9.66 billion yuan of toys (including souvenirs, etc.). Divided by export area, yesBrazilexports were about 7.6 billion yuan, an increase of 56 percent over the same period last year; Exports to Argentina were 1.39 billion yuan, an increase of 67 percent; Exports to Spain were 4.3 billion yuan, an increase of 95 percent.