Americansoccer,nfl) To cater to young fans, it not only broadcasts through social media TikTok and “SpongeBob SquarePants” to increase ratings, but also broadcasts through “Nickelodeon” to allow parents to keep up with them. has joined. Children watch football games and develop young fans as early as possible.
The Associated Press reported that CBS faced much criticism when it announced in 2020 that it would air the NFL playoffs on “Nick” and target children as an audience group. It now enters its fifth year of broadcasting football games.
CBS Sports head Sean McManus said, “A lot of parents have come up to me and said they’ve never been to a football game with their young kids, and they’ve enjoyed the Nickelodeon experience.”
In addition, the cartoon programs “SpongeBob SquarePants” and “Patrick Star” will also include game clips of NFL star Travis Kelce scoring a touchdown, which will really help the NFL develop potential fans.
This season, the NFL broadcasts games not only through “Nick”disney+ collaborated with ESPN+ to broadcast some NFL games with a “Toy Story” theme, and the results were quite fruitful.
Nickelodeon has broadcast the first four Super Bowl games that averaged at least 900,000 viewers, and the “Toy Story” game is Disney+’s largest live broadcast to date, ESPN reported.
According to data from the NFL and Nielsen, viewers between the ages of 2 to 11 increased by 4%, while viewers between the ages of 12 to 17 also increased by 5%. Nate Burleson, who served as Nickelodeon’s Super Bowl commentator that year, said: “I think as kids get into football, football will catch their attention, and now that football games can be broadcast through Nickelodeon, we Can get their attention first.”
And the NFL isn’t the only sports league courting young fans through children’s programs and channels. According to reports, the National Hockey League (NHL) is expected to air a second game of “Big City” on ESPN and Disney+ later this season. Greens) Sports; The National Basketball Association (NBA) and Marvel (Marvel) have collaborated to begin broadcasting the ball game with the theme of “The Avengers” in 2021.
NHL Executive Vice President (Dave Lehanski) said: “We know that young audiences have different consumption habits and viewing behaviors. From the perspective of viewing segments, the options are more diverse and more fragmented than ever before, Thus arise a wide variety of genres and programs.”