GoogleParent Company”LetterAlthough Alphabet has faced some bad press this year, from thousands of layoffs to surveillance programs, people continue to use Google’s search engine, Gmail email, and Chrome browser.
Technology giant Alphabet Holdings has the most loyal customers in the United States, according to a recent report published by DesignRush, a B2B company that analyzes and ranks companies. The company’s Customer Loyalty Index, which ranks Fortune 100 companies across a series of six metrics, excludes 40 companies that lack sufficient data or that do not interact directly with customers.
Evaluation indicators include: financial condition of the company, average rating and volume of customer reviews,social mediaAttention and engagement, Google searches related to customer service, popularity ratings from market research company YouGov, and Net Promoter Score (NPS), also known as Net Promoter Score, is the likelihood that a customer will recommend a brand or service to a friend. Would recommend. gender.
According to the ranking, the ten brands with the highest “customer loyalty index” are the following:
Alphabet Holdings – Google (Alphabet – Google)
· Lowe’s
Intel Corporation
· Apple
, Coca-Cola(Coca-Cola Company)
· PepsiCo
, Amazon(Amazon)
Allstate Corporation
Microsoft
· Johnson & Johnson
The report notes that Alphabet Holdings ranks first primarily because of its NPS, customer reviews, and YouGov ratings: Google’s average customer review was 3.1 stars (as of early August), which ranked second among the Fortune 100. More than half of its more than 6,000 reviews gave it five stars. According to the survey by YouGov, Google stood second in the survey with 73% popularity.
Lowe’s, ranked second overall, leads all companies in the YouGov rating with a popularity score of 75%, which is 5% higher than the company’s biggest rival, Home Depot. According to the report, semiconductor giant Intel, ranked third, is the company with the lowest volume of searches related to “customer service and complaints.”
The report also pointed out that Apple, ranked No. 4, has always been known to many “Apple fans”, but its customer service has unexpectedly suffered. Technology marketing firm DesignRush said this means people are searching for Apple-related service issues online more than other Fortune 100 companies.
The Big Four tech companies, Alphabet Holdings, Apple, Amazon and Microsoft, which are often considered rivals, all made the top 10. Social media leader and Facebook’s parent company Meta, which is also a Fortune 100 company, did not make the list.
Among non-technology companies, the two closest direct competitors are as follows: Coca-Cola and Pepsi-Cola at 5th and 6th position respectively. The report states that Coca-Cola “has the most satisfied customers and the fewest searches related to customer service and complaints; Pepsi-Cola has overtaken Coca-Cola in NPS scores and social media engagement.
Consumption(TagstoTranslate)Google(T)Alphabet(T)Coca-Cola(T)Social Media(T)Amazon
