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There are no new products that you should buy. For this reason, Apple’s performance growth in the next quarter will still meet the target.

Bloomberg is optimistic about Apple (Apple) This year’s fourth quarter performance is expected to improve again, reversing three consecutive quarters of decline. However, the improvement in sales during this year’s year-end shopping season is not because Apple launched new products, but because the supply chain situation has improved compared to last year.

Bloomberg reporter Mark Gurman told the electronic weekly “Power On” that unlessiPhoneWithout manufacturers experiencing supply disruptions like the previous downturn or severe sales conditions in mainland China, fourth-quarter revenue should easily exceed the $117.2 billion in the same period last year. As yet,wall StreetEstimated revenue is $123.5 billion, up nearly 5%.

In addition, Tianfeng International Securities analyst Ming-Chi Kuo pointed out on the social networking site In addition, the waiting time for the iPhone 15 Pro Max is obviously higher than that of other models. “This is not entirely due to strong demand,” but “due to the later mass production schedule, fewer shipments are currently being made, and the current production problems are higher than other models.” The type is obviously serious.” For the two standard versions of the iPhone 15, the demand is the same as last year.

Gurman said that so far, “we have not seen any manufacturing problems.” At this time last year, Hon Hai’s factory was closed for nearly a month due to the epidemic, suspending the production of iPhone 14 Pro and Pro Max.

Gorman believes next year will be the real highlight. The first is the Vision Pro headset. Although it will not bring much revenue in the short term, this product will help attract consumers to Apple’s retail stores and create a halo effect for the company’s Apple products.

Additionally, next year will mark the 10th anniversary of the launch of the Apple Watch. At that time, the “X Series” will undergo a major change. It is expected that new health functions such as blood pressure monitoring will be launched next year. year or in 2025. Apart from this, Apple is also developing a health coaching service based on artificial intelligence.

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