Roger Hsu, a Taiwanese businessman from Southern California, has been working hard for decades and sells goods every year.wal-martAnd Sam’s and other American hypermarkets have become suppliers of their glasses. Facing market demand, they spent millions of dollars to develop infrared-blocking sunglasses in Taiwan, opening up a blue ocean of glasses.
(Video source: Reporter Zhang Hong)
Zou Wenyi came to the United States from Taiwan in 1991 to do business. At that time, most Taiwanese people going abroad went to the United States. Initially they didn’t have a specific industry they wanted to pursue, so they started doing business as they knew people they knew. Later, they opened factories in several locations in Taiwan, mainly manufacturing shoes and glasses. Later, due to the oil crisis, shoes could not be completed and they began to specialize in the glasses market. Sunglasses were first sold in California and later expanded into the United States.MexicoAlso opened a factory. Later, because of the North American Trade Agreement, Wal-Mart thought that Mexico’s geographical location was the most convenient, and it also had customers from the United States, so it chose its factory in Mexico as a partner, and This began a decade-long collaboration with Wal-Mart.
Now Xu Wenyi has cooperated with Wal-Mart for more than 30 years and has become a long-term supplier. Almost all the glasses in the glasses section at Walmart are produced by Xu Wenyi Company, including sunglasses, ski glasses, sports glasses, motorcycle glasses and other types. He said that the threshold of cooperation with American hypermarkets is now very high and the inspection period is relatively long. They took advantage of better times and cooperated not only with Wal-Mart, but also with Sam’s Club and Target.I also wanted to entercostco, but Costco and Sam were in a competitive relationship and they gave up. Generally, contracts with hypermarkets are based on annual purchases and signatures. If the goods are not well made and the return rate is high, it will be difficult to renew the contract. Therefore, we must pay attention to quality and quality control, and the styles must be easy to sell.
Xu Wenyi’s company and warehouse are in Rancho Cucamonga, and from here a large number of glasses are shipped each year for sale throughout the United States. Xu Wenyi plans to enter the myopia glasses market in the future. He said that since he has factories in Taiwan and Xiamen, it is not easy to establish his own brand in the United States. In the past, they sold to middlemen or large retailers. Now he wants to create a mid-to-high-end brand. They have spent millions of dollars in Taiwan to develop glasses that block infrared rays, and regard them as a blue ocean for their future glasses business.
Zou Wenyi’s company has a machine that measures the different wavelengths seen by the eyes after wearing glasses. He said there are currently blue light, ultraviolet and UV red oceans where different sunglasses brands compete. Infrared rays have long waves and are difficult for the eyes to sense, but they are very harmful to the eyes.
Zou Wenyi probably has hundreds of categories of glasses, and dozens of best-selling categories. He said that before the pandemic, the demand for glasses in the US market was growing at the rate of 5% to 6% every year. There is a lot of knowledge involved in choosing glasses, especially for the elderly. They should wear sunglasses when going out to prevent macular degeneration. When choosing sunglasses, aim at the light and feel whether the light is soft and smooth. If you feel that the light is coming straight through and the glasses have no filtering or buffering, they are not good glasses.
Los Angeles(TagstoTranslate)Walmart(T)Mexico(T)Costco
