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Super Cup/Manufacturers spend heavily on advertising, Messi and Arnold are all here

Super BowlAs Super Bowl Sunday approaches, not only are the finalist teams competing in their skills, but advertisers are also honing their skills; Super Bowl commercials have high ratings, over 100 million viewers, and despite the exorbitant cost, producers are still willing to pay for them; Among the long-running commercials for Wendy’s Burgers (Wendy’s) is the “Where’s the Beef?” Is included. This year, more than 50 producers have launched ads, spending heavily to hire Hollywood superstars Arnold Schwarzenegger, Jennifer Aniston and others.soccerstarmessi(Lionel Messi) and others support.

This year’s Super Bowl will be broadcast by CBS. The maximum asking price for a 30-second advertisement is 7 million yuan. Related expenses include broadcasting costs during games, hiring big stars to shoot commercials, post-production special effects, etc. However, the benefits of advertising are significant, being viewed by at least 100 million people.

“There’s no one trick to getting this kind of attention and it works for every brand,” said Linley Xu, associate professor of marketing at the University of Minnesota.

This means advertisers need to be creative and take different approaches. For example, Budweiser Clydesdales spark nostalgia every year. Others use celebrities to entertain audiences in a humorous way. Others are serious or emotional. The tone leaves a lasting impression on the audience.

Some of the most popular Super Bowl commercials of all time have been broad-based, including Wendy’s “Where’s the Beef?” And Snickers Chocolate’s “You’re not yourself when you’re hungry.” You’re Not Who You Are When You’re Hungry), and “1984”, which Apple commissioned from Ridley Scott.

This year’s ads are star-studded, including Argentina’s World Cup soccer star Messi endorsing Michelob beer, NFL Hall of Famer Dan Marino endorsing the candy, and Oscar winner Best Supporting Actor Christopher Walken. Christopher Walken will endorse BMW, Arnold Schwarzenegger will endorse State Farm, and Jennifer Aniston will endorse Uber Eats.

Movie star Jennifer Aniston supports food delivery operators. (Taken from an Uber Eats ad)

las vegas famous
Super Bowl commercials being shown at the famous “Sphere” building in Las Vegas. (associated Press)

Football superstar Messi endorses a beer company.  (associated Press)
Football superstar Messi endorses a beer company. (associated Press)

sports(tagstotranslate)super cup


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