As the holiday shopping season approaches, best-selling products from Lululemon, Abercrombie & Fitch, Birkenstock and Tom Ford Fragrances from Estée Lauder compete for customers as well as “tributes” (fakes) on the website. Are struggling to fight also.
Sales of some popular brick-and-mortar products are declining due to increased demand for similar products and lower spending due to inflation. The “tribute model” has been widely accepted, especially among young consumers. Many consumers are willing to give such products as gifts this holiday season, simply because it makes people want moreBudgetspace.
On TikTok, an exploration of counterfeit products from major brands such as Skims underwear and Deckers Ugg boots has received millions of views.Many Internet celebrities endorse Walmart, Target, and perfumee-commerceThe industry pays commissions and often sells its own branded products online.
Counterfeit products are sold so widely that experts say it is difficult to estimate how much of the market they may take away from genuine products this holiday season. Leslie Ghize, executive vice president of retail consulting firm Donnegar Tobey, said those most at risk are brand-name perfumes, cosmetics and mid-range clothing and shoes, especially those “accessories” that are easy to imitate.
A survey of 3,429 people conducted by Circana Inc. showed that 28% of US consumers plan to give beauty products such as perfume as holiday gifts, and 55% of consumers plan to give clothing, shoes or accessories. .
Experts say the current trend of imitations can be traced back to fast-paced fashion. Inditex-owned Zara opened its first store in 1975, focusing on replicating boutique designs. Wake Forest University professor Ian Taplin said that shorter production cycles allow more styles to enter the market faster, thus fostering “more frequent purchasing habits”.
AmazonE-commerce platforms like eBay, Shopify, and Etsy allow people to easily compare prices of similar items, leading to fraudulent sales. New technologies like Google’s Lens app allow people to take pictures of items they like and find similar products for sale.