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Financial Times: Google considering launching paid AI search service

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Financial Times: Google considering launching paid AI search service

The British Financial Times (FT) reported that the American technology giantGoogleConsider using its artificial intelligence (Aye) charges customers for new services with advanced search features. If this turns out to be true, it would be a major change in the business model of Google’s search business.

According to an analysis by the Financial Times, the AI ​​chatbot was launched in the market about one and a half years ago.chatgptWhich is posing a threat to Google search advertising revenues, prompting Google to transform its core and most profitable search business.

People familiar with the matter revealed that one option for Google is to add specific AI search functions to its paid subscription services. Currently, users of subscription services can already use the new Gemini AI assistant when using Gmail and Docs. Google’s traditional search will remain free to use in the future, and paying customers will also see ads alongside search results in the future.

Google’s search service has been free for many years and is entirely supported by advertising. If it is ultimately decided to launch an advanced payment service, it will be the first time that a search product will collect money from customers.

Google’s revenue from search and related advertising last year was US$175 billion, more than 50% of its total revenue. How the company can embrace AI innovation while maintaining its biggest source of profit has become a big problem for Google.

OpenAI launched ChatGPT in November 2022, which can provide very complete answers to many questions. Compared to traditional search engines like Google, which just list a bunch of links and add tons of advertisements, ChatGPT poses an unprecedented threat.

Microsoft, which has a close partnership with OpenAI, was quick to introduce a GPT-powered search and chat robot to its search engine Bing more than a year ago, now named “Copilot.” However, adding these new AI features did not help Bing gain more market share and Bing still lags far behind Google today.

The Financial Times said it is still unclear how Google will integrate generative AI technology into its payment services, and it is also unknown when it will launch paid search services.

Google responded in an interview with the Financial Times, saying that “We are not conducting or considering a completely ad-free search experiment”, and that Google is “looking at enhancing Google’s overall subscription service.” “Will continue to build new high-quality capabilities and services.” Google stressed: “Nothing to announce at this time.”

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