ChinacarThe frequent price cuts of the industry have disappointed the consumers. People are worried that after buying a car, the price will continue to decline. Ideal Auto has initiated a price protection measure. Within 90 days from the date of order, if the official price is less than the price of the purchased model, Ideal Auto will take the initiative to refund the difference.
The paper reported that the ideal car seller said that at present L7, L8 and L9 can all enjoy this policy, mainly to tell consumers that the price of ideal cars will definitely not be reduced.
Recently, a wave of price cuts has hit the Chinese auto market. Traditional mainstream brands including BYD, Volkswagen, Changan, Toyota, Mercedes-Benz, BMW, etc., as well as new car makers such as Leap Motors and Wenjie, have all joined this price war. However, overwhelming information about price cuts has triggered a wait-and-see mentality among consumers. Many consumers expect that as the price war heats up, they can look forward to more price cuts from car companies.
In fact, a few days ago, Li Xiang, CEO of Ideal Auto, made it clear through social media that the price of Ideal Auto will not be reduced.
Li Xiang said on Weibo on the 2nd that since the demand is much lower than expected, the price of lithium carbonate will be too low anyway.
Also on March 2, Li Xiang candidly expressed his views on the price war at the ideal car spring media communication meeting. Li Xiang said that car companies’ price cuts will not increase their own sales, but only reduce those of competitors. ,
Li Xiang explained that Li Xiang would price the ideal car at no less than 300,000 yuan (US$43,000). Price perception determines that consumers will not accept the mid to high end mid to large. A car with a price of more than 200,000 yuan.SUV, If we sell medium-sized cars for more than 300,000 yuan, we will not be able to sell them. If we sell medium and large SUVs for more than 200,000 yuan, we will not be able to sell them.
Li Xiang said that fortunately,TeslaTake the initiative to lower your price range to 200,000-300,000 yuan, so as to reduce the intersection with the ideal car, and make room for the ideal car instead, but you won’t be lucky all the time, you still have to do a good prepare the work
Since the beginning of this year, the sales volume of Ideal Automobile has been relatively stable. According to delivery data, Ideal Automobile delivered a total of 16,600 new cars in February, an annual increase of 97.5%; In January, 15,100 new cars were delivered, an annual increase of 23.4%. Since the delivery, total deliveries of Adarsh cars have reached 289,100.
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