this yearblack FridayThe scene no longer involves large crowds of people rushing to buy discounted goods in physical stores, but the drama has shifted online. As a result, digital payments have become the big winner so far this year-end shopping season. Buy now, pay later (BNPL) services, in particular, may have investors curious about the growth potential of other payment methods.
wall StreetThe Daily News (WSJ) reported that data from MasterCard SpendingPulse showed that sales at physical stores in the United States on Black Friday this year increased by 1.1% compared to the same period last year.e-commerceSales rose 8.5%, which is expected to boost digital payments stocks that have been struggling in the post-pandemic era.
The traditional consumption pattern of “swiping cards in stores” in the past has been changing. Analysis of US retail websites by Adobe Analytics showed that this year’s Cyber Monday performance increased by 42.5% or US$940 million compared to the same period due to the buy now, pay later service lending at the point of sale. happened. last year. Overall, first-time spending driven by buy now, pay later increased 17% year-on-year to US$8.3 billion from November 1 to 27. The share price of Affirm, a buy now, pay later service provider, also nearly doubled in November. ,
E-commerce sales have also helped boost the performance of digital payment and sales platforms used by merchants and sellers. Shopify said merchants using its platform saw a 24% annual increase in sales from Black Friday to Cyber Monday, and Shopify’s stock price soared more than 50% in November.
People have also increased the use of mobile phones for shopping. Salesforce data shows that from November 21 to November 27, the proportion of e-commerce traffic from mobile phones reached a record high of 79%, 3 percentage points higher than the same period last year. The usage rate of mobile wallets in the United States also increased by 54% year-on-year, and Apple Pay accounted for 54% of new usage. This means that Apple is undermining the mobile wallet market share or growth of other players.
For payments players, even the pricing pressure outlined by European payments giant Adyen earlier this year may not provide relief. But Evergrande has benefited from a shift in spending to e-commerce, with Aden’s share price rising nearly 70% in November.