On the 19th of last month, a video of a Chinese Tsingtao Brewery employee urinating in a raw material warehouse went viral. In addition to the sharp decline in Tsingtao Brewery’s stock price, the after-effect of fermentation continued.South KoreaChosun Ilbo reported that according to South KoreaTariffTrade data released by the ministry showed that South Korea imported 2,281 tons of Chinese beer in October, down 42.6% from the same period last year. The import value was US$1.927 million, down 37.7% year-on-year.
On October 19, a video was uploaded to the Internet showing a staff member urinating at the Tsingtao Beer Factory in Pingdu city, Shandong province, which stores malt, the raw material for beer. The Chosun Ilbo reported that although South Korea’s Tsingtao beer importer stated that “the factory shown in the video is not a factory that produces Korean imported beer,” South Korean consumers generally still do not trust this explanation. .
According to reports, in 2021, affected by the “naked kimchi” scandal, in which a Chinese man worked shirtless in a pit full of cabbage, South Korea’s imports of Chinese kimchi also declined sharply.
Chosun Ilbo said that before the urination video surfaced, Chinese beer had gradually been phased out of the South Korean market. China’s beer imports from January to October this year were 36,184 tons, a decrease of about 10% year-on-year.
At the same time, as relations between South Korea and Japan are improving, South Korea is importingJapanThe quantity of beer has increased significantly. In October, South Korea imported 7,243 tons of Japanese beer, an increase of 302.7% compared with the same period last year. The import volume also increased by 377.4%, reaching US$6.139 million.
In response to this “urination incident”, the joint investigation team of Pingdu city, Shandong province reported its investigation results earlier this month, saying that at 13:04 on October 19, a man named Cui Got into the truck and peed. Inside the truck while working. The man was placed under administrative detention by the Pingdu City Public Security Bureau on October 22.
Tsingtao Beer issued a statement saying: “The occurrence of this incident reflects the flaws in our raw material transportation management. We are deeply guilty and saddened about it, and we must seriously consider and make improvements. Here, We want to express our sincere apologies to consumers.” ,
Although this incident has affected Chinese beer exports to South Korea, Chinese liquor industry analyst Cai Xuefei recently told the Daily Economic News that at present, this incident will definitely have a negative impact on Tsingtao beer sales in the short term. There will be definite effects, but long term, it won’t happen later. Fundamentally shook up China’s domestic beer brand structure.
According to the financial report released by Tsingtao Beer, in the first three quarters of this year, Tsingtao Beer’s revenue reached 30.978 billion yuan (about 4.34 billion US dollars), an increase of 6.42% year-on-year; Net profit was 4.908 billion yuan, an increase of 15.02%.