market expectationAppleThe company will launch its latest flagship phone this falliPhone 15 series, Pu Deyu, head of electronics research at Haitong International Securities in Hong Kong, released a research report on the 15th, predicting that the iPhone 15 Pro and Pro Max high-end series will cost more than the previous Pro series This is the first price increase in the United States since the launch of the iPhone X.
According to a report by Pu Deyu cited by MacRumors website, the iPhone 15 Pro series is expected to get a price hike due to some hardware upgrades, including a titanium frame, solid-state buttons that work via an additional haptic engine, A17 Bionic. provide vibrational feedback. chips, increased RAM capacity, and user-friendly hardware. The Pro Max model added a periscope lens with optical zoom.
This January follows Chinasocial networking sitesThe news of a second price hike for the iPhone 15 Pro model has surfaced after unconfirmed claims surfaced on Weibo.
In the US market, since Apple launched the iPhone X in 2017, the starting price for the Pro model has been $999, and since the launch of the iPhone XS Max next year, the starting price for the Pro Max has gone up to $1,099.
Outside the United States, Apple has raised the price of the iPhone several times in recent years, primarily due to exchange rate fluctuations. For example, in the UK, the iPhone 14 Pro starts from £949 to £1,099 for the iPhone 13 Pro.
The rising prices in the US are justified due to above-average inflation. Apple has managed to keep the starting prices of the last six generations of Pro models “frozen,” but Apple may eventually have to raise prices in order to maintain profits. It’s unclear if the standard iPhone 15 and 15 Plus will see an increase in price, which starts at $799 and $899 for the iPhone 14 and 14 Plus, respectively.
The market currently expects the four iPhone 15 series models arriving in September to feature Type-C charging ports, Dynamic Guide, and slightly more curved frames. It is rumored that the Pro model will have more than ten additional functions and adjustments.