ShenzhenkfcRecently, it cooperated with Meituan Drone and became the first Western-style fast food brand to launch drone delivery. Customers use drones at HBC Huilong Center, Hongrongyuan Tianjun Business District and Shenzhen Talent Park around Shenzhen North Railway Station. Landing Point When ordering KFC takeout, you can choose drone delivery; In the future, as more stores come online, the service will cover universities, communities and other places.
Nanfang.com reported that the relevant person in charge of KFC said, “Drone delivery can also reduce the takeout time and ensure the temperature and taste of the food when delivering to consumers. This is a ‘point-to-point’ It is a delivery model that delivers food to customers quickly, giving customers a better dining experience.”
During the cooperation process, KFC gave priority to the Shenzhen Talent Park route in selecting the first batch of access routes to explore new takeout models in scenic spots and improve the pain points of difficult delivery within scenic spots in the past.
The person in charge of Meituan’s drone business strategy said: “Take Shenzhen Talent Park as an example. When customers placed orders for takeout before the route opened, there was a problem of difficulty locating the delivery address. ‘The 4th Street Light’, ‘The 6th Street Light’ positioning such as “a big tree” are very common. It takes a long time for the delivery staff to accurately find these locations in the park, making it difficult to guarantee the experience. Now, customers only need to walk to the AirDrop cabinet in the park to pick up their food, which not only saves money but also eliminates a lot of communication time, and the delivery time is almost half less than before. Could.
The above-mentioned person in charge also said that although it has been open for less than half a year, the order volume of Shenzhen Talent Park has increased significantly. “Especially during weekends when tourists travel with their families, more than 50% of orders from many merchants are fulfilled by drone delivery.”
Jimian News reported that by November 2023, Meituan drones have opened 22 routes in 8 business districts in Shenzhen, Shanghai and other cities, with services covering community offices, scenic spots, hospitals and other scenarios, and more than 21 users. Orders have been completed. Total. Ten thousand orders; In terms of delivery time, the average delivery time of drones during 2022 is about 12 minutes, which is about 150% more efficient than traditional delivery models, saving users about 30,000 hours of waiting time.